Justin James – Senior Vice President
Justin J. James is an avid sports fan, with a passion in particular for basketball. Since joining SFU in December 2013, Justin has been an advocate of sports fans as a whole having their voice heard. Having been a fan of sports since 1986, Justin is dedicated to the concept of the sports fan experience reaching far beyond the traditional role of years past. As he has said many times before, “The fans voices are more valuable than the lending of cheers and boos at sporting events. SFU is designed for the fans, by the fans to have”.